Tom Millington

To help get the U.S. Tennis Associations youth program, Net Generation, off the ground, we were tasked with creating a campaign that would create buzz not only with parents but with kids. We needed to make playing tennis desirable to kids who’d rather be playing Minecraft.

Prior to our work, Net Generation pieces had been very flowery and light, treating children very much with kid gloves. There are few things kids hate more than that. They want to be thought of as adults, competent in their decision making and empowered with their own agency. So we gave them a campaign about seizing their own destinies, calling their own shots, and easing the minds of their nervous parents along the way, all while making them look like absolute bosses. We also got a little help from Venus Williams.

How do you help a small New Jersey credit union get people to choose them over a bank? Easy. By telling the world that they are everything a bank isn’t.

By utilizing the natural repulsion that banks foster in most of us, we created a character that stood for everything people hate about banks. Greedy, dishonest, and completely devoid of remorse, our adorable fat cat lords over his domain: Your money.

Taking the brand away from traditional food advertising, we were part of building a campaign that was more show, less sell, allowing the food to speak for itself, all while creating a brand voice that was more fun, focusing on expertise.

Particularly we worked on creating social that did more than tell you what a dish was and where you could get it.

The Animal Care Centers of New York take in thousands of pets and need all the help they can get to find loving homes for all those animals. We created a holiday campaign that would give those pets a voice in their own adoption, mainly by giving them the ability to tweet. This functioned as an extension of their existing Boroughbreds campaign that championed mutts and mixed breeds as special breeds native to New York City.

We created a giant keyboard that adoptable dogs could romp around on, unknowingly typing holiday themed tweets that would send out to the world. We also live streamed the event, so people could get to see these puppy authors in action. The result was thousands of new followers and a 93% adoption rate; the highest in the nation.

Working within the existing "Red" campaign, we created radio and television in the brand voice to get the word out about limited time offers while maintaining the brand's tone of voice.

FreshDirect, a grocery service that deliver's right to your door, asked a lot of us and we delivered and then some in the form of "The Lonely Grocery Cart." A tragic tale of a forsaken grocery cart, and his journey to reunite with the shopper it so dearly loves. This was a passion project we were able to get the client to sign off on and produced with a microscopic budget.

We supported it with a radio campaign encouraging brick and mortar shoppers to "break up with their grocery stores" and move on to FreshDirect.

Finally, we delivered new, compelling 3D truck skins that broadcast their commitment to freshness, as well as a radio campaign 

For Zoetis, a large player in pet health and medicine, we created online videos that showed the value they place on pets and those who care for them above all else.

Working in print and social video, we created pieces that both broadcast the power of DayQuil Cough and underscored just how uncomfortable it can be to suffer a coughing fit at the wrong time.

We also expanded their "Incidence Campaign" to social, which reminded people of the virality of flu season and how important it is to be ready with DayQuil

We were charged with extending TriHonda Dealers "Street Smart" campaign in radio and digital undertone units, resulting in 2 of the highest performing units they've had, to date.

When we pitched Kinder, the ask was to rethink their packaging. The “Kinder Kid” had been a mainstay on store shelves in Europe, but had grown dated over the decades.

We imagined what their packaging could be, keeping the idea of a child on the packaging, but making that child yours. Kinder is all about inspiring kids to use their imaginations and make their dreams real. We turned the package into a way for kids to do that.

We created a mobile game that parents and kids could access by scanning the package, which showed kids in different fantastical occupations. Then, using AR, parents could scan their child’s face into the game to make them the star.

We created an Instagram/Facebook video within Rolex’s existing “Perpetual” campaign, celebrating perpetual greatness across all fields.

Expanding National Jewish Health's current campaign of "We Never Say Never," by infusing it with a cause. Using headline driven print ads, we set up respiratory illness as the monster it truly is, a monster in dire need of slaying. Once reader's are aware of this looming threat, they were encouraged to help the cause and donate to respiratory research.