To launch the latest and greatest generation of iTero Scanner hardware, we created a hype video that captured the tone and presence of iTero as the leader in scanning technology. Since iTero is the proprietary scanner technology of Invisalign, the client was eager to make it clear that theirs was a premium product that offered premium results. So we went about making something, crisp, clean, and cutting edge to present this new product series as only a brand that considers itself the Apple of orthodontia should.
2021 marked the 100th anniversary of the discovery of insulin, a discovery that changed a diagnosis of diabetes from a literal death sentence to a manageable condition.
To commemorate this, BD (Becton Dickinson) Diabetes Care wanted to hear the stories of people with diabetes all over the world and show the impact people with diabetes can make. So we found someone who had diabetes and changed the world: Alexander Graham Bell.
Bell connected us all when he invented the telephone and through his voice, we showed the importance of telling our stories. So we turned the only known recorded words of Alexander Graham Bell, “hear my voice,” into a rallying cry across digital, social, and print with the hope that others would have their voices heard, as well.
Homozygous Familial Hypercholesterolemia, or HoFH, is an extremely rare and sinister disease that causes extremely high levels of bad cholesterol. The result is heart disease at an early age with kids as young as 10 experiencing heart attacks. There is no cure and controlling that elevated bad cholesterol has been a constant struggle with fewer than 5% of patients achieving their goal, until Evkeeza.
We created a consumer campaign (including a super-fun, early-morning, remote photoshoot) for a new and game-changing drug that gave sufferers of HoFH something they’ve never had before: Hope that their bad cholesterol could actual reach goal and help relieve some of the damage done by their disease. The campaign captures that feeling of finally being able to smash through the burden of bad cholesterol and live your live longer and happier.
Additionally, we created an unbranded campaign that targeted both patients and healthcare providers to bring much-needed attention to this often overlooked, undiagnosed disease that can too often lead to death.
